The traditional technique of promoting your business in local market by distributing pamphlets, advertising on radio and television, door to door marketing are of no use now a days. The generation has changed with the change in technology every individual is now a tech savvy and want all information from internet. Since the invention of internet technology the number of users have increased tremendously, today more than millions of people are used to internet where as some totally depend on internet to earn for livelihood. In this modern generation where peoples are daily addicted to internet, it has opened a great source for promoting or advertising business online.
In the beginning when internet was new in market, no one had ever thought that it will open such a great source for generating customers to business. As the number of users increased and became great sources of attraction to people worldwide every business entrepreneur started thinking to advertise their business online. But it wasn’t as simple as the technology was not so advanced the cost per advertisement online was touching sky. With the time many new sites started establishing and everyone started offering space for advertisement, at last a big change came into existence this was when the social media sites were invented.
Social media sites were those sites where people were coming for entertainment, such as for viewing or sharing video, music, etc… Social media also included sites that were giving free registration service and invited people to connect with each other for sharing their ideas. The social networking websites like Facebook, MySpace, etc were some of those sites providing free services. People didn’t thought they would use these social networking sites for promoting or marketing their business. But later when the number of users started increasing and the site became famous, everyone was attracted to advertise their product and service.
The invention of Social media or social networking sites was done with the intention to share views, photos and video with the loved ones. Each and every user registered to these social networking sites wanted to raise their number of friends or fans. With the increase in number of friends they also got the royalty to be the oldest member of these social networking sites. This increased number of friends attracted many big business firms to advertise their product and services. The person with lots of friends added got huge revenue for advertising product and services of any big business firm.
Later on many companies created their own business profile in these social networking sites and started promoting their products online. With the increasing n